Google Is Destined To Fail In China

Google had some problems when entering China market. It was an indication of its eventual failure around the world. Entrance of Google in to China market caused them some threats of entry. The threats of entry that Google faced depend on the barriers that china industry presents. Google main purpose is to become the biggest search engine in the world with large profit. What Google forgot when entering China market is the huge competitor in the industry and the previous failing of other foreign Companies to enter the market. Moreover, Google Company was afraid of competing with other companies and didn’t use any of the Competitor Lock-out approaches. Google was trying to be a leader in the search engine market in china except that China has already leading companies in the same specialty. Competing with other companies in China means that all business are treated the same and even though they are competing against each other they still have good relationship with each other also Competitors are numerous or roughly equal in size and power that what made it more difficult for Google to work in China. The problem is not because Google is competing in the China but in the way they want to compete.